Elevate KPC Capital Campaign
Overview
Custom website design & campaign launch
Social media & email donor campaigns
Comprehensive donor info packet
Fundraiser event marketing, merchandise, & decor
Website Design
I used the campaign branding guide to design a bold, bright, dynamic website that will draw visitors in at a quick glance.
I created all of the graphics used on the page, and color treated all photos to match the brand palette.
I used custom code to create a cohesive scrolling timeline, which added an interactive element to the page to keep visitors engaged. Visit elevatekpc.org to explore the site!
Social Media & Email Campaigns
I managed KPC’s social media accounts (Instagram & Facebook), through which I ran digital ads targeted towards specific demographics in Kirkland and neighboring communities likely to donate to the campaign. I hit the same demographic through email campaigns as well to keep the content on top of our audience’s mind, adjusting the Mailchimp audiences based on their engagement.
Donor Info Packet
Alongside the website and digital marketing, KPC needed a physical informational packet to give to potential campaign donors. I stuck to the brand guide for this, but switched to primarily using lighter colors to maximize legibility for older demographics and lower ink usage. This also created a cleaner and more professional vibe in tandem with the boldness of the website.
Fundraiser Event Marketing
For the fundraising event itself I also ran social media campaigns through Instagram & Facebook, used targeted email marketing strategy, and ran paid Ads through Meta Business Suite. I adjusted audiences and pace of content in response to ticket sales and was able to completely sell out the event.
Fundraiser Event Merch & Decor
